Privacy Policy

Grafimedia Cookie Policy

 

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymized tracking data to third party applications like Google Analytics.

As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.


More information about cookies

Grafimedia aims to make your online experience and interaction as informative, and relevant as possible. We use cookies or similar techniques to achieve this. We feel that it is important that you know what cookies our website uses and for what purposes. This will help to protect your privacy, while ensuring our website’s user-friendliness as much as possible.


What are cookies?

Cookies are small text files that are stored on to your terminal equipment (computer or mobile device) when you visit certain websites. At Grafimedia we may use similar techniques, such as pixels, web beacons, device fingerprints, etc. For the sake of consistency, all these techniques combined will be hereafter referred to as “cookies”.


Why are cookies used?

Cookies may be used for many different purposes:

Required cookies: In the first place, cookies can be required to make the website function properly. For example, without cookies, it would be difficult to make a website remember that you have logged in, or which products you have put in your shopping cart. These are called required cookies.

Analytics cookies: Cookies can also be used to analyze how a website is used, to count the number of visitors, to learn how the website may be improved. We do not link the website usage statistics and other reports to individual people. These cookies are called analytics cookies.

Social media cookies: Thirdly, social media cookies are used to enable integration of social media into the website, so that you can immediately like or share a page or product on your favorite social media service.

Advertising cookies: A fourth important use of cookies is to enable online advertising, which may be personalized to show ads that are more relevant and interesting to you, both within and beyond Grafimedia websites. This is done by (targeted) advertising cookies.


How to manage or disable cookies in your browser

You may manage your cookie settings in your browser settings at any time. If you simply disable all cookies or all of our cookies in your browser settings, you may find that certain sections or features of our website(s) will not work, because your browser may prevent us from setting functionally required cookies.

You may find further information on how to disable cookies or manage your cookie settings for the browser that you use from the following list:

 


Further information about the types of cookies

used on Grafimedia websites:

 

Required cookies

Cookies that ensure that the website functions properly (required cookies). Our website may use cookies for:

  • remembering products that you add to your shopping basket during online purchasing
  • remembering information that you fill in on the various pages when paying or ordering so that you don’t have to fill in all your details repeatedly
  • passing on information from one page to the next, for instance, if a long survey is being filled in or if you need to fill in a large number of details for an online order
  • storing preferences such as language, location, the number of search results to be displayed etc.
  • storing settings for optimal video display, such as buffer size and your screen’s resolution details
  • reading your browser settings so that we can display our website optimally on your screen
  • locating misuse of our website and services, for example by recording several consecutive failed log-in attempts
  • loading the website evenly so that it remains accessible
  • offering the option of storing your login status so that you don’t have to enter login details every time
  • making it possible to place a reaction on our website
  • optimizing our website in real time depending on how you use the website, e.g. by making a field in a form light up or blink after a period of inactivity

 

Analytics cookies

Cookies that enable us to measure website usage (analytics cookies). Our website may use analytics cookies for:

  • keeping track of the number of visitors to our web pages
  • keeping track of the length of time that each visitor spends on our web pages
  • determining the order in which a visitor visits the various pages on our website
  • assessing which parts of our site need to be improved
  • optimizing the website
  • requesting your feedback on specific parts of our website

 

Social media cookies

Cookies for sharing the content of our website via social media (social media cookies).These cookies may make it possible for:

  • logged-in users of selected social media to share and like certain content from our website directly

These social media parties may also collect your personal data for their own purposes. Grafimedia has no influence over how these social media parties make use of your personal data. For more information regarding the cookies set by the social media parties and the data that they may collect, please refer to their own privacy and cookies policies. Below we have listed the privacy statements of the Social Media channels that are used the most by Grafimedia:

 

Advertising cookies

Cookies for displaying targeted advertisements and content (targeted advertising cookies).

In order to tailor information and advertising to your interest and relevance, we try to acquire an understanding of your likely interests on the basis of your visits and surfing behavior on the Grafimedia websites and other third-party websites. Based on these interests, we develop a segmented profile and then adapt the content and the advertisements on our website for various advertising actions. In this case, the information about your current website visit may be combined with information from previous visits to websites other than ours.

Even if these cookies are not used, please note that you will be provided with advertisements on our site; however, these advertisements will not be tailored to your interests. These advertisements can, for instance, be modified according to the content of the website. You can compare this type of content-related Internet advertisements with advertising on television. If, say, you are watching a cookery programme on TV, you will often see an advertisement about cooking products during the advert breaks while this programme is on.

We may use targeted advertising cookies for:

  • the websites to record your visit and, as a result, to assess your interests
  • a check to be run to see if you have clicked on an advertisement
  • keeping track of how many visitors click on an advertisement
  • information about your surfing behavior to be passed to other websites
  • third-party services to be used to show you advertisements tailored to your needs, interests or preferences
  • determining which advertisements, ad-technologies and ad-networks are most effective for us
  • showing you advertisements about products you have previously clicked on, searched for or otherwise shown interest in (retargeting)
  • keeping track of which advertisements you have already been shown so that you are not always shown the same ones
  • more interesting advertisements to be displayed on the basis of your social media usage
  • submit questions or reviews about our products and, on the basis thereof, be presented with advertisements more likely to be of interest to you
  • reviews submitted by you to be repurposed as product recommendations on other pages
  • you to be connected with online authorized retailers, to be informed about price, availability and purchase conditions of the Grafimedia product of your interest and keep track of your purchase preferences
  • determining which advertisements you clicked on, before performing a purchase on our website
  • keeping track of how many orders are placed by way of the advertisement, as well as their monetary value
  • you to receive direct marketing e-mails tailored to your interests (if you have opted-in to receive such e-mails) or direct marketing e-mails about similar products as those which you have already purchased (if you have not opted out of receiving such e-mails).
  • matching multiple devices (e.g. phone, tablet, laptop) to a visitor so that it can be tracked if an ad on one device may have triggered an action (such as a purchase) on another device (known as ‘cross-device tracking’).

What Data we collect

Personal data is any information that personally identifies you or from which you could be identified either directly or indirectly. We may collect your personal data through your use of Grafimedia Services or/and Products or during conversations or correspondence with Grafimedia representatives. The personal data we collect from you depends on the nature of your interaction with us or on the Grafimedia Services you use, but may include the following:

  • Contact Data – We may collect personal and/or business contact data including your first name, last name, mailing address, telephone number, fax number, email address and other similar contact information.
  • Payment Data – We collect data necessary for processing payments and fraud prevention, including credit/debit card numbers, security code numbers and other related billing information.
  • Account Data – We collect information such as how you purchased or signed up for Grafimedia Services or/and Products, your transaction, billing and support history, the Grafimedia Services or/and Products you use and anything else relating to the account you create.
  • Location Data – We may collect geolocation data when you enable location-based services or when you choose to provide location-related information during product registration.
  • Security Credentials Data– We collect user IDs, passwords, password hints, and similar security information required for authentication and access to Grafimedia accounts.
  • Demographic Data – We may collect, or obtain from third parties, certain demographic data including country, gender, age, preferred language, general educational and employment background, and general job interest data.
  • Preferences – We collect information about your preferences and interests as they relate to our products, services and how you prefer to receive communications from us.
  • Other Unique Identifying Information – Examples of other unique information that we may collect from you include product serial numbers, information you provide when you interact in-person, online or by phone or mail with our services centers, help desks or other customer support channels, your responses to customer surveys or contests or additional information you have provided to us to facilitate delivery of Grafimedia Services and to respond to your inquiries.

 

How We Keep Your Data Secure

We recognize and take seriously our responsibility to protect the personal data you entrust to Grafimedia from loss, misuse or unauthorized access. Grafimedia uses a variety of security technologies and organizational procedures to help protect your personal data. For example, we implement access controls, use firewalls and secure servers, and we encrypt certain types of data, such as financial information and other sensitive data. To prevent unauthorized access or disclosure and to ensure the appropriate use of your information, we utilize reasonable and appropriate physical, technical, and administrative procedures to safeguard the information we collect and process. Grafimedia retains data as required or permitted by law and while the data continues to have a legitimate business purpose.

 

Cloud

Grafimedia may store your personal data in a cloud. This means that your personal data may be processed on behalf of Grafimedia by a cloud service provider and could be stored in different locations around the world. Grafimedia makes use of organizational and contractual measures to protect your personal data and to impose similar but in no way less restrictive requirements on our cloud services providers, including requirements that your personal data be processed exclusively for the purposes mentioned above.

 

How We Share Data

By accessing our websites, ordering a product or a service, creating an account, or otherwise providing us with your personal data, you consent to the transfer of your personal data throughout the global Grafimedia network of entities.

 

Subscription communications

Subscription communications include email newsletters, software updates, etc. that may be expressly requested by you or which you consented to receive. After you request such communications, you may opt-out of receiving them by using one of the following methods:

  • Select the email’s “Opt-out” or “Unsubscribe” link, or follow the instructions included in each email subscription communication.
  • To unsubscribe from messages delivered to mobile devices, reply to the message with the words “STOP” or “END.”
  • Return to the Grafimedia website(s) where you originally registered your preferences and follow the instructions to opt out. 


Notes to remember

Grafimedia may amend this Cookie Policy from time to time, for example, because our website or the rules relating to cookies change. We reserve the right to amend the content of the Cookie Policy and the cookies included in the lists at any time and without notice. The new Cookie Policy will be effective upon posting. If you do not agree to the revised Policy, you should alter your preferences, or consider stopping using the Grafimedia websites. By continuing to access or make use of our services after the changes become effective, you agree to be bound by the revised Cookie Policy. You can consult this web page for the latest version.

If you have any further questions and/or comments, please contact us via email: grafimedia@grafimedia.eu


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Last update January 2018